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Dean Faile, president of the Lancaster County Chamber of Commerce, hopes that group’s new Think Lancaster First marketing campaign can help give local businesses a better chance to stay open.
The campaign, which was launched Sept. 28, will feature posters, fliers and other materials encouraging Lancaster County residents to think about Lancaster County businesses before heading outside the county to shop, dine or get other services.
Faile believes the campaign is a “component of a strategy” that can prevent local small businesses from closing.
“Small business is the backbone of our community,” he said. “It’s always unfortunate to see any business close.”
The chamber wants everyone to realize that businesses depend on local residents to buy their products and services. If people don’t patronize existing local establishments, they shouldn’t complain about what businesses Lancaster doesn’t have, Faile said.
“We believe it’s our responsibility to give them a chance to be successful,” he said. “We got to think about them first.”