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Springs Memorial Hospital has a fresh look.
On Monday, March 18, staff unveiled a new logo during a special gathering on the hospital’s second floor. The logo features “Springs” written in sapphire blue with “Memorial Hospital” underneath it in chartreuse green.
To the left of those words is a continual square pattern that features the two colors.
The new look replaces the green umbrella-themed logo that had been used since the mid-1990s.
“Out with the old and in with the new,” hospital CEO Janice Dabney said during the unveiling. “Let’s celebrate.”
Dabney and other staff donned sky blue polo shirts that featured the new logo. Their celebration included a logo-embossed cake and several giveaways for hospital employees.
“I love it,” physical therapist Michelle Hearn said of the new look. “It’s so modern and contemporary.”
Hospital spokeswoman Ashley Shannon said staff had talked about creating a new logo for a few years. Work on this rendering began about five or six months ago, she said.
“We wanted something new, something vibrant, something fresh,” Shannon said.
In addition to being new, Shannon said the hospital’s logo pays tribute to its history by featuring a shade of blue similar to that of Springs Industries.
The textile giant once owned the hospital’s current building.
“The logo has a little history that’s attached,” she said.
The square pattern, Shannon said, represents the hospital’s continuous, unwavering commitment to Lancaster County.
“We are always going to be here to provide quality coverage for our community,” she said.
Michael O’Brien, a community relations coordinator for the hospital’s rehab unit, is in favor of the new logo.
“It’s going to draw attention,” O’Brien said. “I think it’s in spirit with the positive changes we have going on here. We’ve very proud of the hospital.”
Shannon said the logo will be introduced in phases. In coming months, more of the hospital’s marketing and advertising efforts will feature the new look.
She said the logo should be fully incorporated by the end of the summer.
Contact reporter Jesef Williams at (803) 283-1152