Red Ventures opens third building

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CEO Ric Elias: Red Ventures could become the ‘Google of the East Coast’

By Reece Murphy

INDIAN LAND – Red Ventures dedicated its new Silicon Valley-style office and employee amenities building Monday, June 9, a building CEO Ric Elias said reflected a company culture that could help it become the “Google of the East Coast.”


Red Ventures broke ground on the building 14 months ago, and as it did then, Monday’s celebration was attended by South Carolina Gov. Nikki Haley, state and local dignitaries, the building’s architects and builders, community members and employees.

RV3, as the building is known, is the third at the company’s 33-acre headquarters complex in Indian Land’s 521 Corporate Center Park. At 180,000 square feet and four stories, the building is larger than the company’s other two buildings combined.

The new phase also includes a parking garage for 1,200 cars.

Elias said the building befits a company that has grown an average of 30 percent a year since 2009.

“I remember the ground breaking and the excitement of the shovel going into the ground. All I could think inside was, ‘How in the world are we going to fill 180,000 square feet?” Elias said to the crowd gathered on the top floor.

“Now, looking at our growth and our pipeline, I’m wondering how long until we break ground on number four.”

Red Venture’s Indian Land campus employs nearly 1,200 employees with plans for 1,800 by the end of the year. The company recently purchased an additional 100 acres in the park for future projects.

Designed by Architects Overcash Demmitt of Charlotte, RV3 features a mostly open floor plan with cubicle-free team workspaces, glass-walled meeting rooms and outdoor work areas.

To aid navigation, each floor has its own color code and theme with whimsical names such as “Headset Hottie,” “Sold!!!,” “Ring of Fire,” “Stand by Me,”  “Crooked Tree,” “Pigs Get Fat,” “Seen This Movie,” “Castle Grayskull,” and “The Bat Cave.”

Employee amenities are scattered throughout the building: a bowling alley, cycling, yoga and massage rooms in the basement; coffee bars, snack bars and international bistros planned for other floors and a beer garden on the roof to open soon.

The energy efficient building also makes smart use of ambient lighting, self-adjusting sun screens and other energy saving aspects and the company is waiting for finalization of the building’s LEED certification.

Elias said everything about the building reflects how the company defines itself, a “world-class building to attract world class clients” driven by world-class talent.

With the company pursuing spin-off ventures, such as insurance, and the possibility of employees starting their own associated businesses within the company, Elias said Red Ventures is bracing for even more success.

“I compare our people and our culture in these world-class facilities to anything on the West Coast,” Elias said. “We’re saying, ‘We’re all in, the best is yet to come.’ I believe we have a shot to become the ‘Google of the East Coast.”

Speaking to employees first, Haley told employees she thought they were blessed to have a company that wants to take care of them as much as they want to take care of them.

“There is nothing like Red Ventures on the East Coast,” Haley said. “This is one of the coolest companies in South Carolina.

“Today is a celebration about you. It is a celebration about a new building. But it is also a symbol of success for Red Ventures,” she said.

Among the local officials attending Monday’s dedication was County Council Chairman Larry McCullough, councilman Brian Carnes, County Administrator Steve Willis and Lancaster County Economic Development Corp. President Keith Tunnel.

“It’s truly, truly outstanding; a great success story for an outstanding world-class company that continues to grow,” McCullough said. 

“This building is incredible and they’re already making plans for the next step.”


Contact reporter Reece Murphy at (803) 283-1151