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“Valentine’s Day is a sham created by card companies to reinforce and exploit gender stereotypes,” Liz Lemon, Tina Fey’s cynical character on NBC’s sitcom “30 Rock,” tells her co-worker, Pete.
Lemon’s view on the commercialization of Valentine’s Day has become one commonly shared by those who feel the holiday is just another way greeting card companies and retailers get customers to spend money and put a monetary value on love.
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