Belk updates its logo

With its 125th anniversary less than three years away, Belk Inc. has launched an updated corporate identity that projects the company’s restated mission “to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve.”
A new graphics package will refresh the company’s visual identity with a new corporate logo, color palette and tagline - Modern. Southern. Style. The new logo and tagline represent the first significant change in the company’s brand identity since 1967.

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