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2012 Red Ribbon Week national contest announced

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From release

From release

The National Family Partnership (NFP) announces the national contest for its 27th annual Red Ribbon Week, Oct. 23-31. Red Ribbon Week is the oldest and largest drug prevention campaign in the country. In 1985 after the murder of a Drug Enforcement Administration agent, parents, youth and teachers in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the destruction caused by drugs. This year, families can get involved by entering a contest to promote awareness in their neighborhoods and win a drug prevention grant for their schools.

Families can enter Red Ribbon Week's® contest to win a $1,000 grant for their school and a new iPad for their home. To participate in the contest families and students will decorate the front of their homes with this year's message: "The Best Me Is Drug Free." Studies show that substance abuse risks lessen when parents talk to their children about the dangers of drugs, and that is the goal of this year's contest: to encourage families to talk about prevention.

To enter to win $1,000 for their K-12 school and a new iPad, parents can upload a photo of the family’s decorated home to www.redribbon.org/contest or  www.facebook.com/RedRibbonWeek by Nov. 2.

The voting begins Nov. 2 at www.redribbon.org/vote. Ten lucky winners from regions across the U.S. will win. Winners will be announced at events at their winning schools in December.

“Students will once again take Red Ribbon Week’s message of prevention home to their neighborhoods with this national contest,” said the NFP’s volunteer president Peggy Sapp. “By decorating their homes together with this year’s Red Ribbon theme, families carry the message to their communities.” The nation’s oldest and largest drug prevention campaign reaches more than 80 million people nationwide. 

The DEA is co-sponsoring this year’s national contest. "DEA is excited to partner with the National Family Partnership on this contest that empowers communities to come together to talk about the drug problem,” said DEA Administrator Michele M. Leonhart. “Red Ribbon Week is also when we honor DEA Special Agent Enrique ‘Kiki’ Camarena, who made the ultimate sacrifice to keep our communities safe.”

Adds Peggy Sapp, “Take the Red Ribbon Week pledge across America to help children grow up safe, healthy and drug free.” Visit www.redribbon.org/contest for contest information.